Mind and Heart
Hunter knows profitability begins at the intersection of value and relevance.
Funny. Honest. Analytical. Compassionate.
Hunter understands what it means to be a modern marketing professional. And his talks provide a clear (and sometimes humorous) roadmap for what is working today and what isn’t. Whether it’s talking trends or tactics, his presentations aim to inspire but also leave the audience with real applications of what to do after leaving the conference or seminar.
Hunter stole the show. His energy, humor, and understanding of the world left everyone speechless.
- Jim P., North Carolina University Business Professor
Hunter Young is currently Division President of Financial Services Marketing at Mabus Agency, a creative services firm with offices in North Carolina and Mississippi.
He and his team provide branding, interactive and multi-channel marketing services for banks across the country.
Hunter’s career has spanned advertising, analytics, digital marketing, a mobile technology startup and banking. His financial career included leadership roles over the Digital Global and Retail Development teams at BB&T, one of the 15 largest banks in the country, and as Senior Vice President of Marketing and Customer Intelligence for First Bank (FBNC), one of the top performing community banks of 2017. It’s a collective experience that has led to a data-driven creativity in everything he does.
Hunter graduated from the University of North Carolina at Chapel Hill with a degree in Marketing Communications and a focus in Spanish Language. He resides in Raleigh with his wife, daughter and rambunctious golden retriever.
How to Effectively Market Your Bank Across Generations
Banks are firmly entrenched in The Great Transition. Customers young and old now engage their banks digitally, but there still exists a significant demographic divide in how and why customers interact with their financial partners. While banks continue to scramble to develop the right balance of online and offline interactions, the customer is still figuring out how they like to manage their finances in a modern world.
A lot of confusion and many assumptions are hurting customer experiences and product adoption in branches and on the web. How do banks effectively navigate this enormous transition and manage the variety needs across these unique generational groups?
Bank Customers Are Telling You What They Want, But You Can’t See It
Data might not be as big as you think it is. Everyday your bank’s disparate transaction and marketing systems tell a story about what your customers want.
You don’t have to be a data scientist to discover these powerful behavioral insights. And your customers are expecting you to understand them more deeply than ever before; without their having to provide you all of the answers. How will you discover the stories in your data to communicate more personally? It might be easier than you think.
Marketing Without the Funnel
The traditional customer acquisition funnel isn’t dead, but it has evolved. You still have to generate awareness, maintain a customer’s interest, help them evaluate and buy, and ultimately inspire them to become an advocate for your brand. But, how you do all of these activities concurrently and efficiently is harder than it’s ever been.
Removing the traditional funnel and applying a new logic to how you acquire, onboard, nurture, and retain customers requires new investments, updated technology and smarter branding. But, success in the next decade depends on these new approaches. Is your marketing evolving with your customers?
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Hunter took really complex topics like behavioral data and scientific automation and broke them down perfectly for our company.
– Anne D., CMO, $8B Community Bank
Hunter just thinks differently and that is so refreshing every time he teaches our group.
– Jason C., Small Business Advisor
The best speaker at the conference.
Kristie S., Attendee, Virginia Bankers Association Conference