THOUGHTS

THOUGHTS

A few ramblings.

EXPERIENCE

EXPERIENCE

A snapshot of my life.

CONNECT

CONNECT

Shoot me a message.

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Welcome! My name is Hunter Young and this website is short review of my professional life. I've spent the last decade in marketing, sales, user experience, product development, and data analytics. It's a varied background that has led to a customer-first mindset in everything I do. With computing power rising across all of our daily surroundings, balance is of growing importance. This balancing act drives me everyday to help us develop the next generation of personalized and practical customer experiences. 

Now that you are here, learn more about my professional life or reach me at ehunteryoung@gmail.com

Content Marketing - The One Tip You Need
Content, so hot right now. Had content on the brain this past year or two? Thinking about how you can earn attention through the development of infographics, video, articles, white papers, etc.? Well, you are trending, my fellow marketer. Google says you are trending hard right now... So, how have...
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“By 2017, the CMO will spend more on IT than the [CTO].” - Forbes.com There is a powerful trend happening across sizable organizations right now. We know marketing has become a more technology-driven, data-focused practice in the last 5-10 years and marketing technologies are cheaper and easier to deploy than...
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Cream of Wheat, the 120-year old porridge breakfast, has a long and occasionally controversial advertising history. Thankfully, the brand stayed committed to its now iconic imagery of an African American chef holding the hot breakfast cereal. In their earliest advertising years, many famous American artists from the “Golden Age of...
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This past decade has been a wake-up call for retail branch banking. We've seen dwindling branch traffic and declining traditional transaction volumes coupled with an increase in customer engagement across digital channels and a rise in technical demands on employees not equipped to handle them. It's been a C-Suite debate, HR struggle and powerful opportunity all-in-one. In...
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When I arrived at BB&T in 2012, I saw an enormous gap in how BB&T educated its customers in today's preferred digital channels. The bank had, like most banks, invested an online and mobile experiences, but not backed these up with the necessary educational tools to convert more traditional customers....
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There are a few moments in a marketer's life that are especially joyous: launching a full scale media campaign and seeing the new ad in market, seeing the first lead or conversion come across because of a brilliant email or online advertising effort, getting a call from the CEO saying...
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“By 2017, the CMO will spend more on IT than the [CTO].” - Forbes.com There is a powerful trend happening across sizable organizations right now. We know marketing has become a more technology-driven, data-focused practice in the last 5-10 years and marketing technologies are cheaper and easier to deploy than...
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Too Many Tools
As the number of banks continues to shrink, their technology choices seem to multiply. Banks have invested a lot of coin in the improvement of customer experiences these last 10 years. Investments range from new email systems, rewards platforms, CRMs, and intranets to mobile and online banking tools, websites, web...
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First National Bank
"Which bank do you work for?" First National. "Is that First National on Main street or the First National on 2nd?" Neither. I'm at First National and Trust across from the First National on Main street. "Oh, the light green one? Yes, that First National. It's not really light green. The...
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iPhone UX-First Bank Digital Banking
Launching a new online and mobile banking system to tens of thousands of people can be a bit nerve-racking. There are so many technical, training, and communication components in launching a new experience that affects the primary way customers engage their bank. Launching a new responsive website in early 2014 presented a few compatibility...
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As an employee in financial industry, I felt the need to voice this concern. Maybe I shouldn't because I actually think it is a recipe for success and I certainly do not want to give the competition too much fuel. But, I genuinely feel you will read this, be inspired, and...
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