iPhone UX-First Bank Digital Banking
Launching a new online and mobile banking system to tens of thousands of people can be a bit nerve-racking. There are so many technical, training, and communication components in launching a new experience that affects the primary way customers engage their bank. Launching a new responsive website in early 2014 presented a few compatibility...
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There are a few moments in a marketer's life that are especially joyous: launching a full scale media campaign and seeing the new ad in market, seeing the first lead or conversion come across because of a brilliant email or online advertising effort, getting a call from the CEO saying...
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I recently wrote a post for FBPPC.com, a new Facebook advertising blog powered by PPC Associates, detailing a few quick tips about mobile advertising on Facebook. My tips: 1) Review your website’s analytics traffic by device type.  2) Ad copy and imagery should often be unique to your mobile campaigns. ...
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